The Price of Everything and the Value of Nothing: or, Valentine’s Day and the Commoditization of Love?

“Nowadays people know the price of everything and the value of nothing.”- Oscar Wilde, the Picture of Dorian Gray.

This quotation has been marinating in my brain for the last several days as I’ve been rereading the novel from which it is taken, and I found myself reflecting upon it last night as I entered the grocery store with a friend and was immediately in danger of being sucked into a vortex of Valentine’s Day merchandise: cards, candies, flowers, cupcakes, cookies, balloons, and teddy bears offered fragrant, fluffy, and fatty reminders of the approaching Hallmark holiday. Now, I am in no way averse to the celebrating of Valentine’s Day, but I do think that it’s gotten increasingly like the commercialization of Christmas in the marketing campaigns associated with it.

When I was growing up, my father would come home from work on Valentine’s Day each year with a bouquet of flowers and a box of chocolates each for my mother and me. When I was in high school, the student counsel sold roses and balloons each Valentine’s Day, and my father (who taught at my school) would send me a rose and a balloon each year, anonymously of course, and he still won’t admit to having done it because there was, and possibly still is, the chance that some boy too socially aware of his reputation to openly like the blind girl might secretly have wanted me to know he was out there, somewhere. Forming an alliance with me might be “regarded as a highly reprehensible connection” by the rest of the school, but I was no less worthy all the same. My dad did what he did for the simple joy of watching me participate in the day with my peers.

The past two years, I’ve received a package from my mother with several dozen chocolate muffins from Vitalicious. Nothing says “I love you” quite like a box of fiber-infused, shit-your-brains-out chocolate chip muffins. More importantly, they’re practical, like my mother. These guilt-free, tasty treats are a weekend ritual for me—a hardy helping of indulgence on a Saturday morning. They are, however, rather pricy on a fixed income, and bank account, heart, and waistline appreciate the gesture.

Such sweet simplicity offers a stark contrast to the advertisement from Amazon.com that appeared in my inbox a few weeks ago: a special deal on the new Kindle Fire, an exclusive Valentine’s Day offer! As gadgets and gizmos replace candy and cuddly animals as tokens of our affection, is the price tag on love getting bigger and its value getting smaller? Perhaps, though we might argue that jewelry store sales have been indicating as much for years. Truthfully though, whether you show your love with candy or a Kindle, what matters most is that your heart is in the right place.

St. Valentine’s name is taken from the Latin word “valens,” meaning strong, powerful, healthy, and worthwhile, according to Latinwordlist.com. This day isn’t simply about chocolate, cards, and conversation hearts; it’s about cultivating strong, powerful, healthy, and worthwhile relationships, with yourself as well as with others.

So: love to all, not just today, but each day. Remember that you are worthy of love and are loved in ways you probably aren’t always aware of. Most importantly, remember that love, the most priceless gift we have to share, is also the freest. (Restrictions do not apply. Offer good year-round).
Happy Valentine’s Day!

P.S: Thanks to Yearstruicken over at Year-Struck for providing some inspiration for today’s post. Check out her post: Love in the Time of Garlic, because everyone deserves a bit of bloggy love, especially on Valentine’s day!

Advertisements

3 Comments »

  1. breezyk said

    so sweet about your dad! Also- I totally agree with the commercialization of the season being ridiculous.. the other day I saw an ad for the new Twilight DVD touting it as “The Perfect Valentine’s day gift”.. really? really? THAT says “I love you??”. It really is about the small things and thoughtful gestures- yesterday someone gave me a homemade card, fashioned out of construction paper- and I couldn’tve been happier.

    • poetprodigy7 said

      Twilight? The perfect Valentine’s day gift? *snort* I’d rather have dinner with Dracula.

  2. Wonderful article! We are linking to this great article on our site.
    Keep up the good writing.

RSS feed for comments on this post · TrackBack URI

Think about it!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: